118 BBB MARKETPLACE EDUCATION INITIATIVE Our complex marketplace demands educated, savvy consumers. BBB Marketplace Education Initiative provides a variety of workshops and education opportunities for consumers of all ages, from middle and high school students to senior citizens, programs for veterans' groups, families of active-duty military personnel and members of the business community. TEENSMART WORKSHOP IN PURSUIT OF ETHICS Teens are full-fledged consumers, but many are lacking the basic financial literacy to allow them to make sound decisions. Now as they become adults, they are at greater risk of falling prey to questionable offers, negative and costly buying experiences, and poor spending and credit practices. This 40 to 80 minute workshop students will learn about: Using Credit Wisely, Using Cell Phones Wisely, Planning Budgeting & Saving & Avoiding Identity Theft. IPoE is an ethics training program targeted toward both business people and students. IPoE utilizes videos of real life situations leading to ethical dilemmas. Classroom participant discussion assists the characters in determining how to react at critical junctures. This interactive program lets the audience make the decision and directs the outcome of each situation through short video clips illustrating real-life situations and dilemmas. MILITARY & VETERANS INITIATIVE SMART SENIORS Through this program, BBB interfaces directly with military personnel and their families. The programs works to expose substandard marketplace behaviors. BBB's Military Line is a fun and interactive consumer education program desined to teach about such things as being a smart consumer, purchasing a new or used vehicle, buying a home, and wise investing, and are available to all active duty and retired personnel and their families. Our Smart Senior program focuses on educating older adults and their caregivers about schemes, scams and fraudulent business practices. Older Americans are the fastest growing segment of the population to be victimized by identity fraud and Internet schemes. Every day con artists bombard the telephones, mailboxes and even the e-mail accounts of older Americans. Every year, scam artists bilk seniors out of billions of dollars because the senior demographic is perceived to be more trusting and easier to persuade. WANT TO KNOW MORE ABOUT AKRON BBB'S MARKETPLACE EDUCATION INITIATIVE? BBB.ORG/AKRON/PROGRAMS-SERVICES/BBB-FOUNDATION OR CALL (330) 564 - 2488 TO SCHEDULE A SPEAKER FOR YOUR GROUP.
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